Yiannis Charalambopoulos - Co-Founder of Beetroot Design Group & Graphic Designer. Yiannis studied Graphic design and Typography at AKTO college of design in Athens and continued his studies in London with an MA course in Typo/Graphic Studies at London College of Communication. After returning to Thessaloniki in 2000, he founded Beetroot Design Group together with Alexandros Nikou & Vagelis Liakos. Beetroot Design Group is a visual communication agency, design powerhouse and think-tank that provides diverse and exciting design solution for a wide range of clients including: Nestle, Onassis Foundation, Onassis Cultural Centre, Affidea, Elbisco, Microsoft, National Bank of Greece, Lidl Hellas, Barba Stathies, Ktima Vivlia Chora, Municipality of Thessaloniki, Greek Ministry of Tourism & Culture, Corbis, Thessaloniki Museum of Contemporary Art and Thessaloniki Museum of Photography, Ekies Resort, KONVA Canning Factory of North Aegean etc. Beetroot has won some of the most prestigious distinctions in the industry including: ADC * E awards (Art Directors Club of Europe Award) in 2016, the Grand EBGE (Greek Awards Graphic Design and Illustration) with which the team won the 2006, 2008, 2010, 2012 and 2016, the EPICA - European Creative Award (2004), a number of Epica awards, the highest distinction " Design agency of the year " in the European Design Awards in 2008 and 2011 beetroot won the Red dot Design as the best visual communication agency in the world. Alongside Y. Charalampopoulos is actively involved in education since 2008. He has worked at AKTO and American College of Thessaloniki (ACT). He also has participated in lectures on issues related to optical communication such including TEDx Academy and ADC (Art Directors Club Stuttgart).