Celine Cabannes

How to sell when you’re a creative/working in the creative field

  • What are the classic pitfalls to avoid when you’re a creative selling to a client?
  • Is the client always right?
  • How to establish a long-term collaboration with your client?
  • How to upsell?
  • How to hear the magic words «Αpproved! Go ahead!» from your client?

Those are some of the few questions we will try to answer in our lecture on 9th of March at the 4th Graphic Stories Cyprus.
 

Celine Cabannes is from Bordeaux, France and moved to Cyprus in 2003. She holds a master degree from Grenoble Ecole de Management (France) and an MBA from Southern Univerσity of Carbondale (USA) which gave her a double background in Finance and Marketing. She has worked in different fields such as finance, marketing, consulting and in different sectors (banking sectors, drink industry, cosmetics, B2B and retail). She has as well been teaching Marketing at the Cyprus Institute of Marketing in Nicosia. Today she works for the advertising agency CandyJar as Head of Strategy and Marketing, where her experience helps her formulating communication strategies suitable for the needs of the agency’s clients.

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