ASSOCIATE PROFESSOR & CHAIR
Department of Digital Art & Design, New York Tech
GRAPHIC DESIGN: THE GOOD, THE BAD & THE UGLY
For the past twenty-two years, I’ve been immersed in the world of graphic design, first as a student, then as a designer, then as a design educator and now as the chair of the Digital Design Department at the New York Tech.
Through time, I have witnessed the ways we teach our students to leverage graphic design to communicate powerful and uplifting messages. Love, peace, equality, togetherness. Save the whales. Kumbaya. Tolerance.
But is this maybe a bit too innocent and naive?
Unleashed into the real world at graduation, our students will encounter a graphic design world that is not so idealistic and where design is used in less than noble ways. Design challenges will be more complex and messier, and all-too-often, driven by the opposites of tolerance: propaganda, conspiracy theories, and polarization.
So, how can we better prepare our students to face that world? What analytical skills can they use to discern deception, elevate the good beyond the bad and challenge misinformation? And how can we help them navigate the nuances of complicated visual communication tasks?
Rozina Vavetsi is a graphic designer, associate professor, and chair of the Department of Digital Art and Design at New York Tech.
As a designer Rozina has exhibited her work in London, Milan, New York, Las Vegas, and Athens; she won prestigious graphic contests (Good 50×70, How Design Adobe Commemorative Poster, Graphic Design USA InHouse Design etc), and was featured in print and online design publications (Creative Quarterly, Graphic Design USA etc). Rozina maintains a small design studio developing client and personal projects and has done pro bono work for the American Cancer Society.
In addition to creating her own work, Rozina has been teaching a wide array of both graduate and undergraduate graphic design courses at New York Tech, with special interest in Typography, Branding and Information Design. She instills in her students the notion that graphic design goes beyond pure esthetics and encourages them to apply it in more experimental and complex ways, breaking disciplinary boundaries and meeting the ever-changing demands of our world.
As a chair, Rozina is involved in various academic initiatives such us curriculum development, design of innovative courses, collaborations with domestic high schools and international universities, interdisciplinary initiatives, panel discussions etc.
Rozina received a BFA in Education from the University of Athens, Greece and a M.Sc. in Communications Design from Pratt Institute in New York. She is an active member of professional organizations such as the Type Directors Club and AIGA.